A/R University

Mobile: Changing the Landscape of Communication

Major transformations in consumer media consumption and usage represent a global movement towards all things mobile. Technology, applications, and business models are modernizing as a result. Companies involved with mobile-centric social networks, videos, or location-based services are well positioned to take advantage of this massive shift. Similarly, organizations who leverage opportunities to optimize on this movement are at the forefront of strategic thinking in their industries.

  1. U.S. consumers dedicate an average of 800 hours to mobile media consumption. By 2021, this total will rise to 930 hours, or 39 full days

  2. 40% of online transactions are done using a mobile device

  3. 62% of users accessed the internet using their mobile phones, with 48% of buyers using mobile phones as their first point of contact to start their search

  4. More than 50% of websites are using responsive web design technologies that work for all devices
  1. 88% of consumers, searching for a local business using mobile devices end up calling or visiting the business

  2. Mobile advertising accounts for 72% of all U.S. digital ad spending

  3. In the fourth quarter of 2019, mobile devices (excluding tablets) generated 53% of global website traffic.

  4. The number of smartphone users this year is projected to reach 2.87 billion, the average smartphone user using their phone for more than 4 hours a day.
Effectively reaching your mobile audience is more than selecting your target platform, developing the application, and deploying. Businesses should keep in mind the diverse and constantly changing mobile habits of consumers in order to leverage mobile marketing skills.
  1. Offer an option for customers to sign up for reminders and notices via text message or email

  2. Use mobile marketing to stimulate interest for your other marketing initiatives

  3. Show customers you are interested in providing value, not just selling

  4. Integrate multiple mobile platforms

  5. Give customers a new mobile capability that they are excited to use

  6. Use mobile to make your customers’ lives easier on-the-go

  7. Leverage mobile programs to increase customer loyalty

  8. Go where your customers go for information and entertainment. Start by developing a presence on mobile social media app
Technology is always evolving, offering new solutions that continue to solve problems, increase efficiencies, and simplify processes.
Mobile advances are influencing the B2B market and changing the way companies operate. Keeping trends on your radar gives your business a competitive advantage and enables quicker, more convenient payments.

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